Our minds are wired to give visuals priority. In reality, humans read text up to 60,000 times slower than they do visuals. Because of this, we instantly know to stop or run when we come across a writhing, noodle-shaped snake in front of us while walking through the woods.
How can an Amazon seller most effectively take advantage of how the brain processes visuals in order to draw customers and boost conversions for their Amazon product listings? Obviously, by offering captivating images and video.
Amazon frequently provides brand-new tools that allow retailers to visually and otherwise emphasise their products in their listings. Here are a few modern, stylish, and elegant things.
What Is Your Product’s Best Side On Amazon 360 Images? The Two Of Them!
In a few categories, Amazon now provides merchants with the opportunity to publish 360-degree product photos. These photos provide the illusion that the object is rotating, allowing the client to observe it from all angles. This technology enables online merchants to replicate the in-store shopping experience on Amazon. It is now the most similar to an in-store experience, even though the customer doesn’t handle the object in their hands.
According to Snap36, a business that helps online retailers create these specialised product photographs for Amazon, 360-degree product shots increase conversions and decrease returns. On its website, Amazon claims that 360-degree images take precedence over all other viewpoints. In order to leverage 360-degree product views, retailers can now choose from the following categories:
- Kitchen
- Sports & Outdoors
- Toys
- Cameras
- Automotive
- Pets
- Home
- Home Improvement
- Furniture
- Lawn & Garden
- Lighting
What More?
Considering starting your own 360-degree product photography? Here is some advice from industry professionals on creating a 360-degree product video:
- On a DSLR or other camera, use the manual mode.
- Invest in a rotating turntable so you can rotate the product rather than the camera.
- Use a white or neutral background.
- Light up the items to avoid shadows and black areas.
- Use a 360-viewer program to convert your photos into 360-degree images.
Amazon sellers that sell on Amazon.com, Amazon UK, Germany, and France at the moment have access to 360-degree photos in product listings.
Amazon Live
Do you remember the Home Shopping Network and QVC? Amazon is carrying on this tradition with Amazon Live. Additionally, it encourages company owners to live stream on Amazon Live. Why? Considering that 70% of buyers assert that watching a video about a product increases their likelihood of buying it.
You may broadcast your own livestream for free using the Amazon Live Creator app. By getting in touch with your Account Executive or an Amazon Consultant, brand owners can also submit an application to be included in Amazon’s own live streams. Pre-recorded video is also permitted by Amazon, although they advise against using it in favour of other live stream features like live chat with viewers.
Pro Tip For Livestreaming On Amazon:
1. Emphasise Your Sophisticated Products: Videos work best for conveying a product’s benefits when still images and written descriptions fall short. Show off a high-tech hiking pack or a clever cooking tool.
2. Highlight The Unique Qualities Of Your Product: Many phone cases provide protection, but can yours stop a phone from falling 100 feet? Pay attention to the distinctive features of your goods that make them stand out from the competitors.
3. Do Unexpected: Visit an unexpected location and display your product in its natural habitat. Instead of flaunting your trekking poles in a studio, take them out on the trail.
4. Show, Don’t Tell: Since you’re being filmed, avoid talking about the goods and instead, let the product speak for itself!
5. Market Live Streams Off Of Amazon: To maximise your live video material, also market it on social media and to your mailing list.
As usual, using Amazon’s platform for live streaming content is subject to strict rules. This includes restrictions on the product’s claims, strict guidelines for the use of reviews, and a prohibition on content geared towards children. Make sure you are abiding by Amazon’s rules by reviewing the Amazon Live Creator Community Policy before you begin planning your webcast. The Amazon Live Creator app is currently the sole way for iOS-compatible devices to access Amazon Livestream.
The Power Of Words The Amazon Algorithm And Consumer Thought Regardless Of The Expansion Of Visual
Vendors must use Amazon’s photo and video features in order to stand out from the competitors. Though, even the best 360-degree movies and images will not help your listing if your titles and descriptions of goods aren’t precise and thorough, or if your keywords aren’t optimised for Amazon’s search algorithm. The best listings are comprehensive, well-organized, encouraging, approachable, truthful, and they foresee potential buyer concerns before they even consider raising them. That necessitates copy, drawings, client endorsements, Q&As, and, of course, a truly brilliant idea transformed into a truly excellent product.
Conclusion
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