With a good product rating on Amazon, more customers will discover your products when they search the internet, which will increase your sales. To rank well on the site, merchants must be aware of how Amazon’s search algorithm (also known as A9) works.
Amazon’s Product Search Algorithm (A9)
The Google and Amazon product search algorithms are completely dissimilar. Two stages are taken to display the outcomes of an Amazon customer’s product search. They first gather relevant results from their database, which they then arrange according to relevancy. Amazon aims to boost each customer’s sales.
The Foundations Of The A9 Algorithm
Amazon uses three equally important ranking factors:
1. Conversion Rate – Amazon has found that conversion rates are influenced by a variety of factors, including prices, image quality, and reviews. Retailers must keep their pricing low to maintain a high conversion rate on Amazon. This is one-way repricing software that can help your Amazon business.
2. Relevancy – Factors that let A9 know when to consider your product page as a search result. For you to rank higher, your product must be relevant.
3. Customer Happiness And Retention – Customer retention is influenced by both the order defect rate (ODR) and Amazon seller reviews. Make customers happy, and they’ll come back.
List Of Amazon Product Ranking Factors
1. Sales Rank
Sales rank, sometimes known as the Amazon Best Sellers Rank, is one of the most important ranking factors. Sales increase in direct proportion to position and vice versa.
2. Customer Reviews
Your product reviews’ quantity and quality are significant ranking factors.
3. Presented Responses
Answers to frequently asked questions, which are vital for conversions, are provided at the top portion of the product page.
4. Size And Picture Quality
Sellers should follow Amazon’s photo guidelines in order to avoid listing suppression. The zoom feature will be available when using images with a minimum resolution of 1,000 x 1,000 pixels, allowing customers to see your goods in more detail.
5. Price
Price is one of the most crucial Buy Box elements, and it also has a significant effect on conversion rates and sales.
6. Items For Parents And Kids
You can point clients to a single product page by making use of Amazon’s parent-child product characteristics. By doing this, you can enhance your customer reviews. Find out more about the interaction between parents and children.
7. The Bounce Rate And Duration On Page
Amazon will determine how interested customers are in your product based on how long they stay on your listing.
8. Product Information’s Accuracy
Your product listing will perform better if it is more accurate. As completely as you can, fill out every field on the listing setup page.
9. Product Title
Sales will increase if a product name is catchy. To be optimized, your Amazon product title needs to be under 200 characters, contain keywords, and be easy to read.
10. Bullet Points Or Highlights
Detailed bullet points that list the features of the product in conjunction with keywords are a fantastic way to increase conversions.
11. Product Information
In the product description, elaborate on your features and incorporate your keywords. A solid product description will increase customer engagement and conversion rates, so it will be worthwhile to take the time to get it right.
12. The Manufacturer’s Brand And Component Number
If it’s appropriate, always include the brand in your title. Customers seeking your products by brand name would benefit from this.
13. Knowledge
The specifications section should include all of the technical and physical details about your products, including their size, shipping weight, color, and other characteristics. You show Amazon that you are careful with your listings by filling out this form.
14. Subdivision And Categorization
When creating your product listing, be sure to select the category that best describes your products.
15. Search Terms
Amazon offers five fields with a character limit for you to enter the search terms you want to be associated with your purchase. You can utilize the Google Keyword Planner.
16. Unfavourable Client Feedback
In terms of search results for products, all negative comments are equally damaging. Your feedback rating greatly influences your likelihood of winning the Buy Box.
17. The Rate Of Order Processing
You must ship quickly and precisely if you want to be successful on Amazon. Additionally, with effective order processing, you’ll rank higher.
18. In-Stock Rate
Popular products running out of stock might happen as a result of poor inventory management.
19. Perfect Order Percentage (POP)
Sellers who complete more flawless orders will be ranked higher than those who encounter order problems.
20. Order Defect Rate (ODR)
It should be noted that if the customer later deletes the feedback, it will not impact your ODR.
21. Exit Rate
Your exit rate is the proportion of times a customer looks at your Amazon listing before leaving. A product’s ranking will improve, and conversion will rise with lower exit rates.
Conclusion
If you want to rank higher on Amazon, you must optimize you Amazon product listings without any delay. By providing accurate and thorough information about your product, you may increase both its visibility and sales. Furthermore, you should always check that your things are priced fairly. Amazon consulting experts can let you automate your Amazon prices, which can increase sales and profitability. Make sure to follow Tech2Globe right away for every new update.
