Summary: This blog explores how creators on YouTube can boost their reach and engagement through comprehensive YouTube Keyword Research, factors important to consider when researching high search volume YouTube keywords, and more.
Factors like search volume, competition, and relevance matter a lot when conducting keyword research for YouTube.
YouTube keyword research tools like TubeBuddy, VidIQ, and Ahrefs help in finding keyword searches and more.
Keep a keen eye on competitors’ keywords to ensure you don’t fall behind.
Use YouTube popular keywords so that it reaches a wider audience and improves your video’s visibility.
If your videos are not performing well on YouTube, it may be because you are not including the right keywords and tags in your YouTube videos. Consider YouTube keywords not only as a way to optimize your content but as a tool to understand your audience better and improve engagement. Hence, if you’re on your way to learning how to find YouTube keyword search volume and make use of these to boost your video rankings, continue reading.
What is YouTube Keyword Research?
YouTube Keyword Research is an activity that involves searching for the right keywords that bring views and engagement. Often, it is done using tools like TubeBuddy, Ahrefs, and other keyword research tools. Moreover, researching keywords for YouTube is essential for those who are targeting a specific audience or niche.
Important Factors of YouTube Keyword Research
You may improve the ranking of your video on YouTube by selecting the appropriate keywords, both primary and secondary.
Research on keywords needs to be done based on the following:
Search volume: You should select keywords that have a high search volume since they will bring more audience to your video.
Competition: High-ranking keywords on YouTube have a low difficulty level.
Relevancy: It is always preferable to choose keywords that are related to the information you are searching for.
Primary keyword: Choose a term that best describes the nature of your company and use that as your primary keyword.
Secondary Keyword: You should prioritize keywords that are really pertinent to the Primary keyword you are using.
For example, if you have a personal finance video, you can choose your primary keyword as “personal finance tips” and secondary keywords as “budgeting basics,” “how to save money,” and “financial planning for beginners.”
How To Find Youtube Keyword Search Volume?
Choose YouTube tags or keywords for views that are relevant, popular, and specific to your content. Here’s how you can find YouTube keyword search volume:
YouTube keyword search volume is a metric that showcases a keyword’s popularity and indicates whether you can use it in your content strategy to make it more discoverable.
Use tools specifically for YouTube.
Designed for YouTube creators, tools like TubeBuddy and VidIQ offer an understanding of keyword search traffic. Thus, enter your keyword to see the degree of popularity and competitiveness these tools display. Additionally, these realizations will help you choose keywords with a decent mix of search volume and competitiveness.
Google Videos Trends
Google Trends provides insightful information on subjects, including videos. Under the filter options, choose the “YouTube Search” option and enter your keyword to see over time changing interest in that phrase. However, if you are thinking about seasonal content or trendy subjects, this is quite useful.
Third-Party Tools & Keyword Planner
Though mainly utilized for Google searches, Google Keyword Planner and other tools like Ahrefs may nevertheless offer an estimated search volume that often corresponds with YouTube trends. These programs also point out related terms you can use.
Some of YouTube’s Popular Keywords include:
ASMR
Lofi
NBA
Andrew Tate
Shakira
Ukraine
Some popular hashtags on YouTube include:
#YouTube, #Vlog, #Tutorial, #Music, #Funny, #DIY, #Travel, and #Fitness.
How Do YouTube Keyword Tools Work?
YouTube is not just about uploading videos; if it doesn’t give the audience what they want, it means you are just wasting your efforts. Thus, search for trending keywords, topics, and phrases that will help you optimize your videos.
Furthermore, to make this possible, YouTube keyword tools are essential, and for additional support, you can take assistance from our advertising and marketing professionals to maximize your earnings and reach.
Some of the best YouTube keyword tools include:
Google Trends
TubeBuddy
vidIQ
Keywordtool
Keywords Everywhere
Keyword Tool Dominator
Ahrefs
Keyword Planner
TubeRanker
But how exactly do these tools work? Let’s look at TubeBuddy as an example.
TubeBuddy is widely used by creators. Here’s how TubeBuddy works:
This tool helps you choose which phrases are worth focussing on by displaying search volumes and degrees of competitiveness for every keyword.
It also provides pertinent tags depending on your selected keyword, therefore maximizing your video for related searches.
Moreover, every keyword has an SEO score assigned by TubeBuddy, which indicates it’s possible to rank and helps you rank phrases that would improve the performance of your video.
Lastly, this tool reveals trending content in your niche by matching your keywords with those used by rivals.
YouTube AutoSuggest
Like Google, YouTube features autocomplete, a tool that proposes just popular terms. Therefore, typing a keyword related to your niche will provide a list of ideas related to the term.
For instance, if you type “PPC Campaign,” then you get suggestions like “PPC Campaign Setup,” and “PPC Campaign Amazon.” Note that YouTube autocomplete is best to look for long-tail keywords. See the example below:
Check Competitors’ Keywords
When you need to discover new profitable keywords or have run out of your most effective ones, studying your competitors’ campaigns is a great strategy. By analyzing the keywords used in their video titles, descriptions, and tags, you can understand what’s working for them.
1. Firstly, when you go to a competitor’s channel, click on the videos tab and then choose “most popular” to sort the videos. This is how you can get a list of the best videos.
2. Now, pick a video and look at the keywords that are used in its title and description.
3. You have a list of keywords that you can use to make the videos more relevant.
4. After that check the HTML page for the YouTube Video tags.
5. Right-click on the page and choose “view page source” to look at the video tags.
6. Type “keywords” into the search box (CTRL+F). The terms that show up next to “keywords” are the video tags that your competitor uses.
7. You can also find your competitors’ video tags differently.
8. Install plugins for Chrome. This will let you see video tags on the page itself.
Leverage the Expertise of Professionals
We hope you find these techniques helpful in discovering top-ranking keywords. With over 15 years of experience in providing YouTube Advertising Services, our expertise also revolves around these strategies and beyond. So, if you’re looking for reliable support to boost your YouTube presence, reach out to us today. We’ll make sure you receive clear, informative answers to your queries.
Sarabjeet Singh is the Vice President of Operations at Tech2Globe and brings over 15 years of experience in various industries, including IoT, education, retail, government, FMCG, hospitality, and e-commerce. His leadership focuses on operational excellence and exceeding customer expectations, implementing contemporary solutions. Sarabjeet’s expertise spans e-commerce consulting, software development, data management, BPO/KPO support services, digital marketing, graphics, and startup consulting. He fosters a collaborative work environment, ensuring Tech2Globe delivers high-quality solutions.
Sarabjeet Singh is the Vice President of Operations at Tech2Globe and brings over 15 years of experience in various industries, including IoT, education, retail, government, FMCG, hospitality, and e-commerce. His leadership focuses on operational excellence and exceeding customer expectations, implementing contemporary solutions. Sarabjeet's expertise spans e-commerce consulting, software development, data management, BPO/KPO support services, digital marketing, graphics, and startup consulting. He fosters a collaborative work environment, ensuring Tech2Globe delivers high-quality solutions.
