Productivity is the main factor for enhance the business, off course, no doubt at all and this becomes even more important when your business has a less visibility in the market or if you have a startup firm. So, how can you increase your business productivity?
This article relates to different types of Professional Events, you should have to attend because if being Startup you’re facing a lots of fluctuation then professional events could save your business to become insolvent and give you stability. But yes, there is also a bitter truth about startup companies that they don’t think events is crucial for their business. Recently, one of our client, he has a startup online fashion firm and some physical store in different locations, so, in a conversation, “our experts suggest to him to attend a fashion trade show, it could be more enhance your business productivity and give your business more visibility”. But he refused, he said that events is just a waste of time. Don’t know why lots of peoples and Startup companies don’t think there is a number of opportunities are comes from a professional events.
Did You Know?
According to a research, the whole meeting industry spent more than 125 US billion dollars in a professional MICE (Meetings, Incentives, Conferences, Events) and research said that more than 70% of people changed their perspective about a brand after attending events. So, how could you say events is just a waste of time? It could be provide you more opportunities, you can make clients, and you can make networks with other business entrepreneurs. Lots of the examples, Head Blade is one of them, founded by Todd Greene, he also started his business of head shaving equipment from events and even from the street, he approached people and present his head shave equipment on the street as well. And, now his business is become the most creative business idea. And, mostly Hollywood celebrities men use head shaving equipment.
Now, come back to the topic there are many Corporate Events or Professional Events, you should have to attend in 2018, where you can join different community, participate in the discussions, attend the workshops and give your business a turning point. Firstly, we are talking about:-
INDUSTRY EVENTS
Most of the best industries professional and business owners are gathered here! Attending an Industry Events is one of the best option to give a hike to your business according to your industry. It provides to you the best quality of market requirements. Most of the professionals ignore these valuable thing. Industry Events is not just only to share thoughts with the speaker but it also give you the brief knowledge of the market changes and customer’s needs.
This event allows you to share your problems and thoughts, you can build connections with others business entrepreneurs and you can make customers as well. You can’t ignore these industry events. You get the benefits from different company’s experience, it could give you another opportunity to make an empire.
E-COMMERCE EXPO EVENTS
Ecommerce is one of the fastest industry in the world and mostly in developing countries. Ecommerce events is not only for those startups who’s have an online presence but it is also beneficial for offline industry too. Ecommerce Events would guide you the whole knowledge of ecommerce and covers all the topics from beginner to advance. Speakers give you the brief guidance from website designing and hosting, themes, plugins, product management to future requirements and changes of this (ecommerce) industry. Mostly people have fear to enter in ecommerce world, they think there are lots of the drawbacks of this industry i.e. fraud, hacking, hard to manage and many more.
But they don’t even realize that most of the big ecommerce companies (like- Amazon, Flipkart) is depending on this structure. From ecommerce events, you will get the complete knowledge of how to start and what precautions should you take? You could also meet lots of the ecommerce solutions service providers in this event.
TRADE SHOWS
There are lots of things to explore in Trade Show. Generally in trade events, many companies showcase their products or services, it could be anything like- cosmetic, electronics, books and services like- ecommerce solutions, shipping, and finance. Mostly trade shows reserved for business or company’s representatives, only some trade shows are open for public.
Research shows that about 70% of people are buying any products in the end of the event. Trade shows is most important for every startups because it has a lots of business varieties under a one roof along with different people. There is some fees to participate in this event, gives your business a new start, you can present your products, services or experience, and you can target the variety of future customers. Consumer Electronic Trade Show is one of the example.
GLOBAL EXHIBITION ON SERVICES
GES is one of the best events you should have to attend in 2018, which will held in Mumbai, India on 15-18 May, 2018. This event mostly focus on services sector. Global event is such an event where gather many international business giants from different sectors from across the world. Lots of the best industry experts will presents different types of services like- banking and finance, education, IT and telecom, health care, hospitality services and many more along with discussions on how to improve? Or how to solve problems?
If you’re in service sector then this event will give you the deep knowledge to understand your business nature and target the potential customer and make connections with different service providers. Along with, there will be a cultural evening, celebrity talk, state sessions, seminars and much more to explore.
POSITIVE IMPACT TO ATTEND AN EVENT
- NETWORKING AND RELATIONSHIPS OPPORTUNITIES
According to you, which is the best way for making connections with other persons? Attending an event provides you the wings to build relationships with new person and new business vendors, it gives you the wide opportunity to enhance your business activity from outside of your locality and even out from your country. With a cup of coffee, you can make long-lasting relationships with suppliers, your future customers or different industry experts, they’ll help you to grow your business with right and effective market strategies.
- NEW STRATEGIES
Reading any blog and article is the easiest way to learn something new thing or new strategies but in an event you can more personalize with the speakers. According to a research, while you’re seeing any live thing or event you are making more personal relationship with the speakers. Let’s take an example of a movie, have you noticed ever, while you are watching any movie you are getting more personalized with the movies character, you begin to imagine yourself in place of them (movie’s characters) and you are more focusing towards. That’s why an event is more effective way to learn something new strategies in an effective way that will help to grow longer.
- AWARENESS OF YOUR BRAND
If you are participating in the events, discussions with the professionals, attend the workshops or share your thoughts, it could enhance your business brand. There are lots of the attendees over there, all are the business professionals, and they watch you and your business and what can be better opportunity from an event? This is the opportunity what you’re looking for, it will 100% enhance your brand awareness and set a positive impact on other’s mind.
- SOLUTIONS TO THE PROBLEM
Many people search on the internet to find out the solutions of their problems. I am sure, you’re the one of them, they read articles, magazines or watch videos to get the solutions but you cannot ask to a question from these things. Question/Answer round give you the opportunity to ask the questions related to your industry or market requirements and changes or customer’s needs to the speaker and you can get the best solutions from the industries best professionals.
- TAKE A BREAK
Events is the effective way to gaining knowledge and the solutions of your problems but you cannot neglect, this is also a better opportunity to having fun. How many events are organized in your place or locality? A Few. To attend an event which is held in different cities is the great way to explore new things and to explore new place from work schedule.
FROM THE EDITIOR’S DESK
From an event you get the benefits in every possible way. You cannot refused above points of positive impact of an event. You’ll get the solutions from all your problems. Event is not just a professional thing, it also a type of knowledge fest, entertainment activity and to see new technologies.
Over the brunch or a tea, you’ll get all the answers, tips, strategies and tactics from the professional who already make many mistakes in their initial business stage. There are many types of events are exist in the world. All are the best and knowledgeable but yes you cannot attend all of these.
Last but not least, always try to attend global events as well because globally events give guidance to running a profitable business and yes! It is also a house of international professionals or business giants. You can see most famous faces in global events.
