Amazon Enhanced Brand Content (or simply EBC) is a feature of Amazon that allow certain business owners or brands to list their products as uniquely and completely different from other Amazon Sellers. By using this feature, sellers can create attractive product pages that grab users’ attention, by adding enhanced product images, infographics, product videos, text style & placement and use to tell their brand story while eliminating distractions and visual clutter.
Enhanced Brand Content also known as Amazon EBC & Amazon A+ Content. Below are some examples of EBC that designed by our team.
In the above EBC templates, we used multiple images of products, banners, rich content and describe the right use that help your customers to better understand your offers and answers of their questions. EBC can help to build engagement and keeping your consumers on your product pages longer. It drives more traffic and improve the sales graph.
How Sellers can access EBC?
EBC can access by only those sellers who have been approved as a brand owners through Amazon Brand Registry. Once you register yourself as a Brand Owner you can access the EBC feature by your Seller Central Account.
Go to the “Advertising” tab and click on “Enhanced Brand Content”,
Select SKU of product for which you want to create EBC.
Then, you’re promoting to the next step where you can select any template that you want to use. Amazon offers some pre-defined templates with image sizes and text placement.
You can use any one of the above templates, which will showcase your products more appealing and catching. Before selecting any one, explore every template that perfectly fit for your product. Then, upload enhanced images or banners, add rich content and place a video (if available) and submitted.
Before going to make it live Amazon review the whole content and verify your EBC. This process will take up to 1 week. Once, verification will done it will be live on your product page. And, customers can able to see your updated product EBC.
How much Amazon charge for Enhanced Brand Content?
Amazon doesn’t implement any charges for EBC, it’s totally free for now. But, as its gain the maximum hits, Amazon will soon start charging some fee for Enhanced Brand Content listings. So, we encourage sellers to take the advantage of EBC and make your product listing more attractive before it get paid.
Even, if you want to outsource your EBC work to design, approved and live, that benefits will surely deliver the desired result. This is the reasons why many businesses are using EBC in their listings.
Let’s explore the real benefits of using Enhanced Brand Content (EBC).
Benefits of Enhanced Brand Content (EBC)
- Neglect Bounce Rates
Customers hardly spend their time on reading the title or description of the product. They immediately bounces off your competitor pages, if they catches some convincing details. So, you only have some seconds to engage with your customers and make the first impression first. People are more attracted towards visuals and that’s why EBC play here to engage them, increasing the user session time and help to reduce bounce rates.
- Appealing Infographics
As I already said in above point that people are naturally visuals and attracted towards graphics. Images play a major role to create an emotional connection and it is the first thing when a customer interact. Appealing infographics can describe your products well and answer all the questions of your customer. And, it’s more likely to make a purchase.
- Sets a Brand Value
If you’re a customer and searching for a product on Amazon, what presentation will you choose to get the more product information, you have two options: ordinary typical information or the information which have infographics, videos & having all the elements that connects you.
Obviously, you’re going with the second one. EBC set a positive image and enhance the brand value in the customer’s mind.
- Reduce the Negative Graph
Enhance Brand Content can deliver the better information to the customers and provide almost all the information. A customer who already knows the things what he/she expect from the product is less likely to post a negative review and ask for a return.
Hire an Agency to design your EBC that engage…
What is the need to hire an agency – this is the very first question click in the seller mind.
“Getting the things done from experts or working as own” – both are different. The benefit of hire an agency is the expertise level of understanding the Amazon algorithms and is the quality of deliver the services.
Keep the above point in mind, Tech2Globe brings all the solutions of Amazon at one-stop destination. As we are certified Amazon Consultants & Amazon Global Selling Services Provider, to offers premium Amazon services globally.
In line with our vision, to support Amazon Sellers in to handle their Sellers Account, improve the account health, setup new storefront, advertise and market their products to generate impressive ROI, create A+ Content, amazon buy box consulting and design an appealing EBC, off course that engage and Amazon Dropshipping consulting as well.
Working with specialized experts can definitely provide the fruitful results under the following TAT.
Additionally, Tech2Globe also arrange Free Seminars / Webinars especially for Amazon Sellers and for newbies who interested to take the advantage of Amazon, to educate them and share relevant insights that help to better understand the Amazon platform. Just simply write to us at info@tech2globe.com
