Top Social Media Platforms And Their Trends 2022

Have you posted on your Instagram lately?

Have you shared today’s streak on Snapchat?

Are you going to upload your status on Facebook?

You know posting on social media platforms can benefit you and give your business a kick start. Several eCommerce sites provide 24×7 support to their clients and assure them that they’ll not face any problems.

All this is possible because of social media.

Social media apps have become a part of everyone’s daily life; today, businesses are using social media to create a unique brand image. The competition is so tight today, so you should know where to post first before entering social media.

So here are some social media platforms and their ongoing trends.

Table of Contents

Top Social Media Platforms And Their Trends 2022

1. Facebook Now Meta

According to Shopify’s statistics, Facebook will be the most used social media application in 2022. There are more than 2.9 billion active users on Meta. Mark Zuckerberg has created an open platform for everyone to make friends, create businesses, connect with professionals and explore the world by sitting at their desks. Three out of four of the statistics spend an average of 19 hours per month on Facebook apps.

Trends Followed

Facebook has adapted AR/VR technology by adding filters to click images or create exciting videos. Millions of people use this technology to update profile photos with brand logos or mascots. Also, Facebook Is giving a feature of “Facebook spaces” where three people can interact using VR devices.

Facebook Ads trend is said to be a downfall for social media businesses. As it is not cost-effective and decreases reach. The business needs to target users and create designed ads and quality content to achieve the best out of Facebook ads.

2. Instagram

Instagram has made itself the star image among its users. It is spotted at #1 in social media marketers. Instagram has recorded around 1 billion monthly active users; 500+ million people check their Instagram every day. It has earned a higher return on investment or bonus in the industries. About 90% of Instagram users use business profiles to market. Many startups were set up on Instagram only during the pandemic. 0% of users are planning B2B business from Instagram only.

Trends Followed

Instagram Link stickers are getting popular among social media marketers. This feature has rapidly helped businesses grow more by just clicking on the links. Although Instagram only allowed users with more than 10k followers to use Link stickers to accounts (the same criteria as the old Swipe Up feature), it was available to everybody with effect from October 2021.
Nearly 80% of brands believe that Instagram Stories have greatly impacted influencer content about their brand. Influencers publish content using Stories, with 63% of them saying they will use Stories “much more frequently” in the coming year. Instagram calculated that 500+ million accounts use Instagram Stories daily.

3. Tik Tok

Tiktok is becoming a face of social media platforms. It is only two years old but has more than 1 billion downloads in the first year, making it a 7th world popular social media app.

In the US, More than 50% of TikTok’s audience is under 35.

Tiktok lets you publish Entertaining, interesting, comedic, and sometimes nonsensical short-form videos, usually set to the tune of popular songs.

Trends Followed

Social media businesses can use TikTok to feature short and creative video content to engage audiences and build brand awareness. In addition, they’ve got the benefit that these videos can easily pitch users to their services in a short and simple sense.
Last two years, TikTok has launched many useful tools, like ads and business profiles, aimed specifically at businesses to become the main platform that brands can use to reach millennials and Gen Z.

Final Thoughts

We have discussed some trends influencing the social media platform in 2022 and beyond. Using these trends, you can be one step ahead of your competitors.

The rise of short-form video content can be a game-changer in the future and it will continue to be an important source for B2-B businesses. Also, social media marketing is proving itself to be mandatory for eCommerce businesses.

It would be best to keep in mind that social media is a large and competitive space. Therefore, it’s important to remember that you have to go through the latest trends and use them in your social media strategy to grow faster.