Brand! We all heard about the ‘Brand’ word but how many knows that ‘what exactly is brand?’ Simply, Brand is not your face, identity card or pictures, it represents your company in front of the customers. Brand is a psychological term, which represents the “Trust Building” in the mind of people or consumers in fact it automatically generated “Trust Building” whenever we talk about brand. And even it also represents the “Quality” of the company, product or services, whatever you buy from them. In simple term, Brand shows the quality and trust.
MARKETING
Marketing is a very crucial thing to do and complicated also because you have to take the “right marketing strategy on the right platform for the right customers to target with the right market research”. Mostly people think that marketing is just a common thing to do or everyone can do marketing for any company. But no, it’s not as easy as listening to marketing. There are several companies available in the market, which have spent lots of money and energy to do the perfect marketing for their product or services. Some failed, some succeeded. But they all still try, because marketing is the only way, which helps to enhance your brand’s image.
REPORT SAYS
According to a report, in 2017 the total amount spent on marketing worldwide is almost 590 billion US dollars which increase from 550 billion US dollars in 2016 and it is expected that it will be more increasing to 640 billion US dollars in 2018 and 724 billion US dollars in 2020. Windows Animator Company Microsoft, total spent almost 15 billion US dollar on marketing activity in 2017. It proves that “Marketing is not just a Myth to perform”.
How to do MARKETING for enhance the Brand?
There are many ways to marketing for your product or services but yes, with the right one. You have to do research on this. Suppose if you want to do marketing for any men’s grooming product so, you have to do R&D (research and development) on like what types of grooming product mostly use by men? Which they mostly prefer? And many more, you just have to research on this firstly and then prepare your right marketing strategy according to the research and target to the right consumers.
Most popular ways to do marketing:-
1.Commercials on T.V.
TV is the most viewed and loving thing by people. You can give your brand or product on television in the form of ads. You can make ads by yourself and broadcast on any local channel as well as any popular channel or hire any advertising agencies; they can make your product ad in an effective way and broadcast on TV. You just have to give any specific amount to them. You can also make a tagline which helps to build your brand. You can select any specific genre and channels where you can give ad and select package that how much time your ad will shown on the TV. You just have to decide your budget. Genre refers the categories of art, music, entertainment, kids and many more. You can also hire any famous face for your brand or product marketing as a brand ambassador but yes you just have to perform according to your budget.
2. Digital Marketing
Simply, digital marketing is the marketing of your brand, product or services with the help of the Internet. In this era, Digitalization is the main factor of developing. Everything is become digital then why not Marketing. Through digital marketing you can easily target customers as well on the Internet. One side, commercial on TV has a limit to attract the audience as per your budget and on the other side, internet has no limit, you can make customers out from your locality, state and countries as well. You can hire any digital marketing agencies.
It includes:-
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Social Media Marketing
Social Media is a platform where you can chat, make friends, sharing your ideas, update your lifestyle and much more. It is the top 5 most done activity on the internet. It is growing day by day. One of the most favorite social media platforms is Facebook; you can give your ads on this and buy paid campaigns which are operated by Facebook. You can make your YouTube channel and post your promotional video of your product or any new product. You can use more social media platform for marketing of your product.
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Content Marketing
Content Marketing is also a form of marketing of creating and distributing of fresh and valuable content to attract the audience. You can write fresh content by yourself but you have to make sure the content is not copying from any other website or source because it is illegal, if you do these kinds of activities then you should have to be ready for penalty or you can also hire any content writers.
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Influencer Marketing
Influencer marketing is also the form of marketing, in which focus is on those people, who really interested in your services rather than the whole market. Suppose, if your business is only focus to Women’s Apparels then your mainly focus to target only women. These are the top 3 digital marketing activities but you can also do other things like- email marketing, paid campaigns, mobile marketing and many more.
3. Social Values
Some people have made joke on this topic. They told that how you can do marketing with social values. Social Values is not just to write or discuss rather you have to take a step towards. It is the responsibility of all of us that we help needy peoples and needy children’s for their development and education as well. With these kinds of activities the marketing will automatically generated for your brand or product and it will also enhance your brand’s positive image in the eyes of people.
4. Quality
If you give your clients some quality goods or services then it will also enhance your brand’s image, there is no doubt. You just have to focus to provide some quality materials to your clients or customers instead of quantity because if customer happy then your business is also happy.
5. Psychology Study
Consumer Psychology is the most effective tactic to influence consumer’s mind to surf on your web and to increase your productivity, it is the study of mind and how it affects our behavior. With some simple hacks your business attracts the more consumers. Firstly, you have to redesign your website according to your business nature and yes! With colors, also plays a major role to target more consumers. Suppose, if you have a beauty product’s business then which color should you use on your ecommerce? Pink! Off course. You just to read article on how colors influence more customers?
These are the top 4 marketing strategies which you can do apply. But yes, make your right budget and then perform.
FROM THE EDITOR’s DESK
Marketing Strategy is not just a cup of tea to drink and you’re the king
To running a successful marketing campaigns you have to study on various topics to influence more customers according to your business nature. Suppose, if your business is only focus to Women’s Apparels then your mainly focus to target only women. Your marketing campaigns should be present your business in front of the world. If you have a startup or small enterprise then you have to give more effort to research on customer’s needs. Take some time, review your budget and resources and plan your marketing platform to hit. Startups can start with Digital Marketing in their initial stage because it is the effective marketing tool to enhance your brand’s name and you can also invest in Commercials on local channel rather than any well know channel.
