Do you use non-Amazon channels for advertising your Amazon products, such as Google search or Facebook ads? If so, you might be squandering money.
The Amazon Brand Referral Bonus gives merchants who are members of the Amazon Brand Registry and who sell products in Amazon’s US store the chance to profit from non-Amazon marketing initiatives by giving them an average 10% bonus of the sale price. Here is how a Brand Referral Bonus works if you aren’t already receiving one.
According to Amazon consulting service provider “Non-Amazon marketing” is the practice of promoting your goods through channels other than Amazon, such as search ads, email marketing, and your own website. Amazon Attribution can assist you in keeping track of your non-Amazon marketing campaigns and helping you make data-driven decisions to boost performance if you want to know how well they are performing.
You can “tag” your product listing links using Amazon Attribution. The tags enable you to track the effectiveness of your campaigns when you share these links in non-Amazon marketing.
When combine with Amazon Attribution, brand referral bonuses are employed. Prior to using Amazon Attribution and creating an Amazon Ads account, you must qualify for the incentive. if you struggling then Amazon consulting will fine for you
Get A Brand Referral Bonus: How To Do It?
After creating an Amazon Ads account, register for the Brand Referral Bonus program on Seller Central (login required). Create a campaign using Amazon Attribution, and then add attribution tags to the URLs of your product listings. The “Reporting and Measurement” section in the Amazon Ads interface is where you may locate Amazon Attribution.
Embed these links in your non-Amazon marketing efforts after adding your attribution tags to your product listing URLs. Your business will receive a bonus for any sales made as a result of these tagged links; this applies to both your promoted products and any subsequent items the same buyer purchases from you within 14 days of clicking the link bearing your Amazon Attribution tag.
Maximize Your Brand-Referral Bonus
On the brand experience team at Amazon, Ohid Islam manages the Brand Referral Bonus program. Profitability is a major problem for sellers, according to Ohid. My team is striving to create technologies that will address this issue and boost marketing effectiveness. One such tool made with that goal in mind is the Brand Referral Bonus.
Ohid has observed sellers use innovative strategies to maximize the Brand Referral Bonus in order to maximize sales and raise profitability. Here offered three particular strategies he has observed companies take to maximize their bonus:
1. Boost Sales Of New Products
Try to boost the discoverability and conversion of your products using non-Amazon marketing when you introduce a new product on Amazon or if you have products with poor sales. To simultaneously earn a bonus and generate your first sales, think about putting your new product in emails to your current client base or promoting it to your followers on social media. You might also want to think about additional strategies for boosting product visibility, like marketing, Vine reviews, or refining your product information page.
2. To Re-Engage Customers, Use Sponsored Displays
Your products’ visibility may be increased with the aid of Amazon Ads. For instance, you can utilize Sponsored Display advertisements to reengage customers who have seen your product but haven’t yet purchased it when you promote products in non-Amazon marketing. You may increase conversion on products that already had views from your non-Amazon marketing efforts by reminding customers of your product while they browse both on and off Amazon. This can help offset your ad cost and increase your return on ad spend (ROAS).
Conclusion: Know The Brand Referral Bonus Money You Have Earned
There is a two-month delay before Brand Referral Bonuses are credite to your account to allow for purchase cancellations and customer returns. You can obtain your Brand Referral Bonus report from Seller Central after you start getting bonuses on qualifie sales (login required). Every Friday, the report is updated to reflect the expected bonus amount you have earned throughout the preceding week up to the prior Friday. Until the bonus is used up, your earn bonus will apply as a credit to offset referral costs on subsequent purchases. here tech2globe as Amaozn consulting service provider will asist you for better insight of brand referral bonus
