Summary: Google announced on November 11, 2024, a new core update will start to be released. This comprehensive core algorithm upgrade emphasizes the ongoing refining of search results.
November 2024 Core Algorithm Update: What you Need to Know?
Key Takeaways
Google’s November update focuses on matching content with what users are looking for.
It prioritizes pages with rich snippets and visuals in search results.
Websites that are spammy or have low-quality content may see their rankings drop.
New competitors could show up, so monitor industry SERPs closely.
To avoid content cannibalization, make sure your pages aren’t competing for the same keywords.
The November 2024 Core Algorithm Update is here. Like previous updates, it brings changes that could affect how visible a site is, how much traffic it gets, and how SEO strategies are used in various industries. This update, which came out in early November, will likely be fully rolled out over two weeks.
Google States: “Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete.”
Furthermore, Google informed about the change and said it would add more information to its search progress report.
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Google has said in the past that sites that were affected by the helpful content change in September 2023 shouldn’t expect significant improvements right away. The core algorithm update for November 2024isstill relatively new, so how it will affect results and traffic is still being determined. It may take some time for this to become clear.
How to Stay Ahead of the November 2024 Core Update?
The November 2024 core update aims to improve how Google judges the quality and usefulness of content. Even though changes to rankings are the most clear effect of an algorithm update, you should also pay attention to other things.
To help SEOs safeguard against impacts of core algorithm update for November 2024, here are some actionable strategies:
Focus on High-Quality Content
Google is focusing especially on content with actual value for users. Creating complete and useful content that addresses actual user purposes is the greatest approach to being ready for any update from Google. Low-quality content—content that fails to provide solutions, information, or good readability—doesn’t just disappoint users; it can also harm your site’s reputation as well.
Monitor User Intent Shifts
Google’s algorithm constantly changes to match content better with users’ wants. Monitor how user questions may change over time, and make sure your content fits those new wants. You can do this by updating the old content. Additionally, track which topics get more searches with analytics tools, then change your content approach to suit those subjects.
Optimize for SERP Layout Changes
Google’s layout updates can significantly change how your page appears. Optimization is a must, especially for rich snippets, movies, and other graphic components that can show up in the search results. Plus, it will help in raising the quality of content.
Watch Out for Spammy Competitors
Furthermore, the November 2024 Core Algorithm Updatewill continue to go after spammy or low-quality sites. On the other hand, if your site has real, high-quality content, your results will probably go up. But keep an eye on the ranks of your rivals, especially those who might be using unethical SEO methods.
Combat Content Cannibalization
Content cannibalism means when different pages on a site compete for the same keyword, and it can hurt rankings. To keep this from happening, make sure that each page has its own topic by auditing it often. One page might be about “best fitness equipment,” but other pages might be about something else, like “affordable workout tools.” If pages overlap, merge them or edit them to make the site more authoritative and clear for search engines.
Emphasize the User Experience (UX)
Google’s algorithm depends much on a flawless user experience. Make sure your website loads quickly, is navigable, and is mobile friendly. Good UX keeps users interested, which might help to improve rankings. To enhance UX, you can follow three main practices:
Ensure your website is fully mobile-responsive, with readable designs and a flexible layout that adjusts seamlessly to smaller screens.
Use efficient code and lower the images’ size to make loading faster.
Simplify menus and create clear call-to-action buttons to help users locate information quickly.
Look at Changes After an Update: Use tracking tools to find any significant changes in your rankings after an update. Focus on making pages that have dropped a lot of positions better by reevaluating and improving their quality.
If you notice a significant drop in your rankings following the update, Google suggests you:
Review traffic trends before and after the update using Google Search Console.
Focus on pages that saw a steep ranking decline, especially those with a drop of 20 positions or more.
Additionally, simplify menus and create clear call-to-action buttons to help users locate information quickly.
Conclusion
To put it simply, Google’s November 2024 core update focuses on creating content that addresses real user needs and solves their problems. It’s important to prioritize writing for people, not just for SEO rankings. This means conducting thorough research, providing genuine and relatable solutions, and avoiding AI-generated or plagiarized content. Creating helpful, reliable, and people-first content is the key.
If your rankings drop, it doesn’t necessarily mean something is wrong with your pages. Google provides a list of questions to ask yourself if the November 2024 Core Algorithm Update negatively impacts your site.
Moreover, these updates are likely to improve your website’s ranking. However, inevitable swings are typical, and particular pages may see a decline in ranks or organic traffic. Still, it’s crucial to remember that changes are part of an ongoing effort to improve search quality.
Sarabjeet Singh is the Vice President of Operations at Tech2Globe and brings over 15 years of experience in various industries, including IoT, education, retail, government, FMCG, hospitality, and e-commerce. His leadership focuses on operational excellence and exceeding customer expectations, implementing contemporary solutions. Sarabjeet’s expertise spans e-commerce consulting, software development, data management, BPO/KPO support services, digital marketing, graphics, and startup consulting. He fosters a collaborative work environment, ensuring Tech2Globe delivers high-quality solutions.
Sarabjeet Singh is the Vice President of Operations at Tech2Globe and brings over 15 years of experience in various industries, including IoT, education, retail, government, FMCG, hospitality, and e-commerce. His leadership focuses on operational excellence and exceeding customer expectations, implementing contemporary solutions. Sarabjeet's expertise spans e-commerce consulting, software development, data management, BPO/KPO support services, digital marketing, graphics, and startup consulting. He fosters a collaborative work environment, ensuring Tech2Globe delivers high-quality solutions.
