In just a few decades, Digital Marketing became a more integral part of the business. The influence of the digital landscape with ever-changing trends and new technologies.
If you are using the same marketing strategy as you used in previous years then you should change this strategy. In this New Year, new marketing trends come and it’s very necessary to follow these trends to appeal to consumers and keep up with the competition.
According to the study of Smart Insights 4 to 10 businesses don’t have a defined digital marketing strategy. On the basis of reports provided by CNBC, many billion dollars of Digital Marketing are being wasted as online adverts miss their intended targets.
A perfect Digital Marketing Strategy will show what marketing channels to invest in based on industry trends:-
1) Streaming Video Ad Engagement: It’s essential to create a video ad strategy. Businesses should focus on creating a video ad strategy because it gives a chance to know and identify the audience and present your brand image.
You should initially warm up your audience so that they get to know about you and your brand and if your target audience is accurate they will like you and your message so that they will trust you well enough to act upon your call to action.
2) Bilateral Content: As compared to traditional content it would be smart to focus on interactive content. There are many examples of interactive content like;
Shoppable Posts: It means customers directly jump at your online store through your social media pages like Facebook Instagram and many more so businesses can tag their products from an e-commerce platform such as Shopify.
Polls and Quizzes: If you can create a poll and quiz contest then your audience will love this and it’s a funny way to speaks to them and also the best way to bolster your email list for future campaigns. You should create the unique engaging content that will help your audience to remember your brand.
Artificial Intelligence: AI is the way to improve the data in a unique way which you can collect by modern marketing methods. AI also helps to enhance the personalization of your marketing and advertising efforts.
Voice Search: Twenty percent of voice searches conducted on Google. You should use long-tail keywords that are worded more like phrases and people are more likely to speak rather than type. With the popularity of smart devices such as Alexa this trend will only continue growing.
Social Media Stories: You should focus on Facebook stories as compared to normal posting because it is a carousel of uploads that last 24 hours. You can include text, images, video and even URLs depending on the social media platform and how many followers you have. Facebook stories can better help brands get in front of younger audiences.
Smart Bidding: Google implemented an update called smart bidding which optimizes your bids using machine learning. You can set your bids automatically especially during sales.
3) Social Media Influencer Marketing: By using this marketing, you can build the best and more relationships with the people. Influencer audiences could be little or enormous and an influencer can arrive at shoppers through their social media networks and blogs that your brand will most likely be unable to. There are some elements of influencer marketing like Identity, Vet, Relate, Measure and Repeat.
To keep your brand up you should always engage with your audience that must be your main goal in 2020. These tips will help you to where you need to be moving forward.
