As modern marketing achieve an astonishing growth as the demand of SEOs and Content Marketing are doubled. Search Engine Marketing and Content Marketing both are the Hercules to promote your business online and build an enough credibility.
Although, both the terms are rely on each other, without SEO – Content is useless and without Content – no sense to use SEO.
With this article you’ll get a better deep sense of meaning how to accommodate both the terms to scaled-up your business in 2018.
Content is all in all for your website. When your content place in the right place at the right time then it helps to improve your site rankings on SERPs. As result, it improves the organic traffic on your site, boost brand awareness, drives better engagement and helps to turn the traffic into your potential customers.
The primary goal of content marketing is to educate audience by providing them a valuable content, it helps to build the credibility of your business.
Content Marketing pumped-up SEO
When there is no mean of sense, if your content contains highly uniqueness or pain-point topic if there is no SEO to optimize content. With the help of SEO’s activity your content ranks well organically on SERPs, it includes to share on social media, to promote in the emails, paid click and so on. We have to promote the content on different platforms, increase effective links and give a superior support to the reader.
High Ranks in 2018
With the perfect combination of both – Content Marketing & Search Engine Optimization (SEO) can build the enough credibility of your business in the available market. Here are some list that you should have to apply to get the high ranking on SERPs in 2018.
Easy Accessible & Crawlable Content
Google and other search engines looking accessible and crawl able content in the form of text readable format, videos, images, visuals or anything else that provide relevant information to the users. If your content is not valuable or not relevant in the eyes of Google bot’s spiders then your site ranking will be affect.
Crawl able content is the key to get the higher rankings on SERPs and helps to improve your business awareness. Along with, you can also improve your Meta tags copy by using easy accessible title and description.
Keywords Research
Keywords are the most important factor to rank high your site on SERPs and it’s not just a pair of words, its show relevant results to users by using searching on the search engines with some specific words.
Keywords depend on the different niche and lay on the multiple customer queries. By conduct Keyword Research, you can easily aware about how to customer search on the search engines to find their queries solutions. There are many tools available to find out the suited keywords that totally describe your business niche. You can use Google Trend, as a free keyword research tool to check search volume and competition. May be you should’ve to avoid high search volume keywords in your initial stage, you can go with medium that have less competition along with moderate search volume.
Content Freshness
Doesn’t matter, if your website is well design and have pertinent information to rank high on SERPs. The thing matter is – you have to also keep update your content, not regularly but alternatively. A blog post that your wrote a month ago helps to drive traffic to your site – that’s great but you have to look more ways to get the maximum traffic by using update content on your site with adopting new targeted keywords.
Conclusion
SEO and Content Marketing is definitely complement each other, without SEO content is useless and without Content no sense to operate SEO, as I already said. The strategy that I am describing here is not providing results as quickly as fast but the combination of both the terms the results will come in your favor.
