It’s the idea of social media life that once in a while remains the equivalent from year to year and in the event that you need to be fruitful in online life, at that point you must be centered on the most recent internet based life patterns.
Social networking is the source to connect with companions anyway it’s made an altogether better approach to devour a wide range of substance that incorporates news, photography, design and even verse.
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If you want to build stronger and get more engaged audiences then you have to enter into some new social media trends. These are some top 6 important social media trends of 2020.
1) Video Content is the King: In 2019, approx. 92% of users watched a video on mobile. However, this video content is shared more as compared to the combined content of text and image. Many of the customers (72% approx.) learn about the products and services completely through video and 88% approx. people spend more time on that kind of website which has more videos. After analysis in 2019, it found that 54% of customers want to see more video content from brands. According to the HubSpot report, 85% of the businesses use video as a marketing tool and by 2022 as much as 82% of all internet traffic will be video content. So, these stats proved that Video Content is going to be the next trend in the upcoming time.
As we discussed in the above point that 82% of traffic coming from video content and it became one of the essential strategies in the field of marketing. These live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr. Video marketing is the way to tell the story in a more entertaining, educational and inspiring way.
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2) Post Social Media Stories: Snapchat is the first platform where users post short stories which are automatically deleted after 24 hours. After looking at this feature in Snapchat, Both Facebook and Instagram decided to add this feature. You can add hashtags to both Instagram and Facebook posts by using the targeted keywords so that users find you on the network easily. Tags should clickable so that you can target your brand more effectively.
3) Instant Messaging: The main focus of all the brands is to connect with users on social media networks because over 2 billion people use messaging platforms around the globe. To connect with users through messaging brands would invest more time and money.
4) Increasing Popularity of Tik Tok: As we all know that, Tik Tok is the most popular platform from 2019 and social media is changing at a fast rate every day just because of its dynamic nature. Many of the marketers saw the rise in popularity of Tik Tok so much so that it became the No. 1 most downloaded social media app and it has the potential to be an absolute game-changer for social media marketers in the upcoming years.
5) Shopping Through Social Media: Yes, you heard right, you can shop a lot whatever you want through social media channels as well you can call this social commerce. Thus brands and marketers will influence and incorporate these into their marketing/sales strategies to make the most out of traffic.
Conclusion: The year 2020 will be tied in with instilling some new patterns that will change the elements of social media. Simultaneously, some different trends, for example, live videos and Instagram stories will keep on being top online social media practices in 2020.
The ability to connect with consumers, listen to their pain points, identify gaps in the market, and drive sales makes social media an essential pillar of your marketing strategy.
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Social media is always evolving and changing with consumer behavior and technological advancements.
