On May 5, 2023, the JLN Indoor Auditorium in New Delhi was filled with the energy and excitement of Indian Amazon Sellers eager to explore new export opportunities and expand globally at Export Connect 2023. The annual event, organised by Amazon Global Selling, was designed to provide a platform for sellers to learn about e-commerce exports and how to network with industry experts to fuel their business growth.
Overview of Export Connect 2023
The event drew over 3,000 attendees from across the country, including startups, established businesses, and well-known e-commerce stores, all looking to take their products to a global audience. With over 20 speaker sessions by Amazon leaders and industry experts, attendees gained valuable insights into the basics of e-commerce exports and Amazon Global Selling. The event was a huge success, leaving attendees feeling motivated, informed, and ready to take on the world of global selling.
Event Highlights
- Keynote Speech: Opening the Doors to Global Selling
The day began with a keynote speech by Amazon executives on the expanding potential for Indian exporters, titled “Opening the Doors to Global Selling.” This speech set the tone for the day, providing an overview of the event and highlighting the opportunities available to Indian businesses in the global marketplace. It also introduced the Amazon Global Selling team and the resources available to sellers looking to expand their business internationally.
- Success Stories from Local Brands
Following the keynote speech, attendees had the opportunity to learn from successful Indian brands that are currently selling their products globally. These local heroes turned global juggernauts shared their stories and experiences, providing valuable insights into what it takes to create a powerful brand that resonates with a global audience.
- Fireside Chat: Understanding International Markets
One of the most crucial sessions of the day was the Fireside Chat: Understanding International Markets. Amazon Consulting experts provided a tour of their marketplaces, explaining the expanding global market for Indian goods. This session gave attendees an understanding of where their products would fit best and how to tailor their approach to different international markets.
- Global Selling Strategies and Logistics Discussed
Industry experts shared insights on putting financial plans on autopilot and planning for worldwide expansion during a recent event. They emphasised the importance of planning and compliance with payments and logistics for successful global selling. The event also offered information on Amazon Global Selling and provided opportunities to interact with Amazon consulting services provider such as Tech2Globe, who can assist sellers in reaching international markets.
- SPN Export Excellence Awards
One of the highlights of the event was the first SPN Export Excellence Awards by Amazon Global Selling. The awards recognised partners in ten or more award categories who had made an exemplary impact on the brand. The awards were a great way to acknowledge the efforts of businesses that have excelled in the world of global selling and inspire others to aim high.
Overall, Export Connect 2023 was a resounding success, providing attendees with valuable insights, tools, and resources to help them grow their businesses globally. The event was a testament to Amazon Global Selling’s commitment to supporting Indian businesses in exploring export prospects and growing internationally.
Innovations at Export Connect 2023
What made Export Connect 2023 different from other such events was the use of cutting-edge technologies that enabled seamless interactions among attendees, speakers, and exhibitors. The use of Augmented Reality (AR) and Virtual Reality (VR) technologies allowed attendees to interact with products and services in ways never before possible, adding a new dimension to the event.
Augmented Reality (AR) and Virtual Reality (VR)
For example, an AR-based booth by a popular fashion brand allowed attendees to try on clothes and accessories virtually, providing a personalised experience. The VR-enabled session on logistics and supply chain management allowed attendees.
Looking to the future, Export Connect 2023 showcased how Indian businesses can continue to expand globally in innovative ways. With the rise of new technologies and shifting consumer preferences, it is essential for businesses to stay ahead of the curve and continually adapt to the changing market dynamics.
Expanding Globally
One way that Indian businesses can stay ahead of the curve is by embracing e-commerce platforms like Amazon Global Selling. With over 300 million active customers worldwide, Amazon provides a vast customer base that can access Indian products and helps businesses connect with customers in new markets.
Embracing E-commerce Platforms
However, expanding globally is not without its challenges. Indian businesses need to navigate cultural, regulatory, and logistical barriers when entering new markets. To address these challenges, events like Export Connect 2023 provide a platform for businesses to learn from industry experts, network with other sellers, and gain valuable insights into how to navigate the global marketplace.
Importance of Sustainability and Responsible Business Practices
Another key takeaway from the event was the importance of sustainability and responsible business practices. As consumers become increasingly aware of the environmental impact of their purchases, businesses that prioritise sustainability will have a competitive advantage in the global marketplace. This is especially true in developed markets like Europe and North America, where sustainability is a top priority for consumers.
Role of Export Connect 2023 in Driving Innovation and Fueling Growth
In response to this trend, Amazon has made significant commitments to sustainability, including a goal to be net-zero carbon by 2040 and a commitment to reach 100% renewable energy by 2025. These initiatives provide a framework for businesses to follow, encouraging them to prioritise sustainability and adopt responsible business practices.
Our Insights
Tech2Globe had the opportunity to attend the Amazon Export Connect 2023 event as a representative of our business and services, and it was a wonderful experience. The whole event by Amazon Globe Selling was a great occasion to network, meet potential global sellers, and learn about Amazon’s export potential at the well-run event.
We accumulated useful information about the most recent trends, tactics, and best practices in export sales from informed and inspirational keynote presenters. Furthermore, we had insightful conversations with other guests, Amazon officials, and business professionals during the panel talks and other sessions, which were both quite educational.
One of the event’s highlights was the opportunity to meet with diverse Indian Amazon sellers one-on-one. We discussed their challenges and how our professional assistance can help them reach global markets. From the many speaker sessions, we receive advice on how to optimize our Amazon sales and export strategies. The support and guidance provided by the Amazon team were truly invaluable.
Additionally, the event provided ample opportunities for us to associate with thousands of Indian brands and business networking and vice versa. Tech2Globe feels delighted to share its personalized ideas and experiences with peers in our industry and even made some valuable business connections.
Attending the Amazon Export Connect 2023 event was a great investment for our company. We left the event feeling inspired, informed, and motivated to take our Amazon Marketplace Management services to the next level.
Future of Indian Businesses in the Global Marketplace
In conclusion, Export Connect 2023 was a valuable platform for Indian businesses to connect with the global marketplace, learn from industry experts, and gain insights into how to expand their business sustainably. As Amazon Sellers continue to grow and expand globally, events like Export Connect will be essential in driving innovation and fueling growth. Tech2Globe, a proud partner of Amazon Global Selling, got to experience the whole event up close as one of the ecommerce marketplace service providers. Moreover, as a proud partner, we look forward to seeing the impact of this year’s event and the continued success of Amazon Sellers with Amazon seller consulting in the global marketplace.