Are you planning to shop online but are not feeling comfortable in placing your order? There are a lot of times this happens with many of us. We like a product, but then suddenly we think that getting it delivered might not be a good option as no one knows what will be the quality of the product. This leads to the customers losing interest in a brand.
If you want to keep your customers connected and give them the best services to trust you need to make sure that you have the badge that makes you a verified and reliable seller. If you are a seller, you need to understand that badges’ importance plays a vital role. It helps your customers understand that you are a reliable businessman, and they can shop with your brand without giving it another thought.
In 2015, Amazon unveiled the Amazon’s Choice badge to make voice shopping with Alexa more convenient. When Alexa is asked to do a voice search, she will reveal matching items already in the shopper’s order history or items with the Amazon’s Choice badge. You will be Amazon’s Option for a particular keyword. You need to keep in mind that this badge is keyword-specific. You can, for example, be Amazon’s first option for “Milton bottles” rather than “water bottles” – or you can be for both keywords.
What is the criteria for getting the badge?
- Low Return Rate: Compared to equivalent goods, there are 53 percent fewer returns.
- High Review Rate: More than 80% of people gave it a high rating. Reviews between 4 and 5 stars
Interested in the badge? Here is how you can get it
There have already been questions about the algorithm used and the conditions that must be met to get the Amazon’s Choice sticker on a page. “Amazon’s Choice” recommends high-quality, well-priced brands that are ready to ship instantly, according to Amazon.
The best seller badge
If you are the most favorite one of many out there, you need to earn this badge. It is a game of winning reviews and getting the maximum stars so that your products are purchased and liked by most of the audience.
The Best Seller badge is given to the most popular items in a given category or subcategory, as the name implies. A segment will include up to 100 best-selling brands. Since any shopper will probably prefer to buy a product that sells better, brands with the Best Seller badge would appear first in organic search results and will get the most exposure relative to other items.
The more rating you get and the better keywords you use will automatically increase your organic ranks and will get to a lot of sellers. You need to keep in mind that you do not run out of stock else you will lose the race.
What is the criteria for getting this badge?
- Use appropriate keywords: Yes! Just like your website needs keywords to grow, the same way your amazon pages also need keywords to get ranked.
- Attention of people: Run campaigns and get noticed by many buyers out there to increase your chances of giving a sale.
Want to know how to get this badge? Read on
It’s as simple as that: boost your sales. But saying it is better than doing it. The Amazon Best Sellers calculation is based on Amazon purchases and is updated hourly to represent recent and historical sales of any item sold on Amazon.
Boost your organic rating and conversion rate by fine-tuning your page with Amazon Listing Optimization.
Shift the category to something more unique. Since the competition is smaller, this will improve the odds of receiving the badge for that category.
New release badge
The “Fresh Release” badge is for new Amazon retailers, and its primary aim is to attract shoppers’ interest to new product releases. It’s free for the first 90 days after you list the item and begin the sale. Like the Best Seller badge, this pin is prominently displayed on the search result page and the product description page.
How to get the badge?
While Amazon has not yet included any clear guidelines for earning the #1 New Release sticker, there are a few tips that will help you improve your chances:
- For the main keyword, your product should be on page one.
- The best keyword, material, and, most notably, Amazon infographic photos should all be included in your listing.
- You can sell more units than the category’s bestseller.
Conclusion
While acquiring one of Amazon’s badges seems to be an exhausting mission, it is eventually worthwhile. These seals of approval signify high-quality and reliable goods to customers. As a result, every product bearing these badges stands out from the crowd and receives higher click-through and conversion rates. Congratulations on your achievement. The cornerstone in obtaining every sticker, be it Amazon’s Choice, Best Seller, or New Release, is Amazon SEO.
